Metaphors for Change

A One-Weekend Workshop (Saturday and Sunday only)
10:00 a.m. to 6:00 p.m. each day
Dates, location, and registration here

Metaphors for Change is a 2-day class on stories and storytelling for communication and change.  The weekend is full of experiential learning on how to use the incredible power of metaphors for communication and positive change in business, as a practitioner (if you are one), and with family and loved ones. Facilitated by Michelle Masters.


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Do you remember what happened to Dorothy when the tornado took her away from Kansas? Or what happened when Luke Skywalker fought Darth Vader? You probably remember it a lot better than your high school social studies curriculum.

The greatest teachers and communicators throughout human history have taught through stories, because stories work. Stories stay with you. Millions have traveled with Dorothy through Oz, or Luke Skywalker through the galaxy without ever feeling like they were working at learning.

If you want to change the world, you have to change the metaphor.

–Joseph Campbell

A note from Michelle:

I remember exactly where I was the first time I realized the power of a metaphor to instigate powerful change. I tell the story of that story every time I teach a class on metaphors, because my life changed trajectories so dramatically after that experience.

For years students have been asking us to do an expanded version of the Metaphor day we teach in our Advanced training. 

Finally, it’s here.

What the class includes: 

  • Discussion of how and why stories work across contexts
  • How to tell stories
  • How to create stories
  • How to unpack/decode stories others tell you
  • How to use stories in your communication, in business, and with family and loved ones

No previous training is required. All are welcome.

This will be a fun 2 days of experiential learning with film clips, stories, similes and even a joke or two.

Throughout historical times–and even among our aboriginal forefathers–all the races of man have been dramatizing these eternal quests and conquests of mind and heart; in arenas, around tribal fires, in temples and theaters. The modes of entertainment have changed through the centuries; the content of public shows, very little.

–Walt Disney


Time: 10 a.m. – 6 p.m. both days

Breaks: Tea and hot and cold water will be available and there will be two short breaks during the day (morning and afternoon) as well as a lunch break at around 1 p.m.
Dates, location, and registration here